How AFC Bournemouth’s return to the Premier League will benefit the region

BOURNEMOUTH are set for a ‘massive’ boost with the Cherries’ return to the Premier League.

The team’s second stint in English football’s top flight will bring an influx of money as well as exposure to a potential TV audience in the billions.

Adam Tovey, valuation director at shirt sponsor MSP Capital and a long-time Cherries fan, said: “Everyone at MSP Capital has supported the team all season, wishing them well on the pitch.

“Returning to the top flight is not only great news for the Cherries, but the feel-good factor and support from visitors from other top clubs will also be a huge boost to Bournemouth’s economy. ”

Neville Koopowitz, managing director of Vitality, after whom the club’s stadium is named, said: “As a long-time supporter and partner of AFC Bournemouth, we have been absolutely delighted to see the club promoted to the Premier League.

“A team playing at this level will further foster the strong community that exists in the town, attract more interest and investment in the area, as well as seeing more people travel to Bournemouth to see some of the best football played in the country.”

Ian Girling, chief executive of the Dorset Chamber of Commerce and Industry, said: “I remember the incredible boost it gave the whole region when they first entered the Premier League and I can see that it will undoubtedly happen again. The club has a very strong track record within the business community and has made us all so proud. Congratulations to AFC Bournemouth, that’s great news.

Amy Spreadbury, who was sales director at Village Hotels before and after the Cherries’ first spell in the Premier League, now works in economic development at BCP Capital.

She said the promotion meant increased awareness of the city worldwide, greater demand for accommodation and hospitality from visiting teams, more merchandise sales and more staff at the club and in the associated companies.

There was also “the feel-good factor, which is immeasurable”.

Cllr Phil Broadhead, deputy leader of the BCP Council, said: “We saw the first time they were promoted the almost immediate effect their rise had not just on Bournemouth but on the whole region.

“Instantly, the city’s name recognition was catapulted. People and businesses around the world suddenly knew who we were and where we were. And it has had a huge and lasting impact on investment in the region.

Kevin Forbes, partner at Westbourne-based financial adviser Strategic Solutions, which sponsors the club’s under-18 academy, goal of the month and community projects, said: “As supporters and sponsors of long date of the AFCB, all of us at Strategic Solutions here congratulate Scott and all the boys and girls involved in promotion to the Premier League.

“As academy sponsors, we were also thrilled when so many of the guys we’ve followed and supported over the years not only had a playing opportunity, but grabbed it with both hands this season.

“Bournemouth’s return to the biggest league in the world is a boost for everyone and will no doubt once again bring much needed business and income to many local businesses as the team have put us firmly back on the global map. Exactly what the doctor ordered after a tough few years for so many people. The atmosphere of the game showed how much it means to so many people.

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